FEEDBACK FROM FISHING SHOW 2015 – NO 6: THE IMAGE OF DAIWA

Many people surely felt strange when they visited the booth of DAIWA in Fishing Show OSAKA 2015. As the picture below it did not look like the booth of fishing maker.

But all people may feel natural when they know the art director of DAIWA is the same person as the art director of one of most famous fashion brand in Japan, UNIQLO. 2 other pictures attached are shop of UNIQLO in Japan.

DAIWA has been asking to produce the enterprise image for their company after 2008. Actually the image of this maker becomes more modern and fashionable. How about the quality of products? I think of course it has improved year by year but has not changed dramatically like image.

Toshi